What is MailChimp? How to Get Started?


In a nutshell, MailChimp is a web-based platform that helps you design and launch online marketing and other campaigns. The other fields where this application is particularly strong and helpful are customer list management and data analysis.

Getting Started

To get started with MailChimp, you do not have to download and install anything on your computer. As we said above, this is a 100% web-based platform that works well in most Internet browsers. To get the app going, you should enable cookies and JavaScript and allow pop-ups.

Next, you have to create your account and activate it by clicking the link in the activation email that you have received from the platform admins. When you log in for the first time, they will tell you about the next steps you have to take.

Once your account is fully functional, it’s time to create your first contact list. A clean, up-to-date list of contacts is the first step towards a successful online marketing campaign. When you open a MailChimp account, the admins will use your setup details to automatically generate a contact list for you. You can edit the default information, or start to add contacts manually.

With MailChimp, you typically need only one contact list. If you need to organize your contacts into different categories, you can take advantage of the platform’s reliable contact management tools.

If you still want to have more than one contact list, keep in mind that contact information isn’t shared across lists, and contacts that appear on more than one list will count separately toward your subscription plan’s limit.

To start collecting contacts, you need a signup form that you can post on your business’s website or Facebook page. Once you’ve finished building your signup form, you can proceed to launch your first campaign!